I recently undertook the challenge of creating a lettermark logo for 'Lifeguard,' a fast-fashion jeans brand that prides itself on meticulous craftsmanship and appeals to couples. The brief emphasized a modern yet mysterious brand identity, with a specific preference for a yellow-colored lettermark to symbolize vibrancy and uniqueness. To enhance visibility and brand recognition, I contrasted the yellow logo against a bold blue background, ensuring it stands out effectively.
In addition to the logo, I developed mockups for packaging, tags, and signage, aligning each element with 'Lifeguard's' distinctive aesthetic. I welcome your feedback on this project, aimed at delivering compelling visuals that resonate with the target audience while maintaining the company's desired enigmatic allure.
.png)
.png)
